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Post by dmiller on Oct 29, 2012 14:21:48 GMT -8
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Post by capablanca on Oct 29, 2012 14:46:18 GMT -8
Eddy Cue to take over Siri and Maps.
Mansfield to head new Technology Group to include wireless devices and semiconductors. Will remain at Apple for at least two years.
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Mav
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Post by Mav on Oct 29, 2012 15:26:00 GMT -8
Uh, where's that two years part.
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Mav
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Post by Mav on Oct 29, 2012 16:58:53 GMT -8
Ah, I see. The company-wide email.
Well, at least there's two more years for Apple to groom a suitable replacement for someone who is clearly a critical component of Apple's successes. I wouldn't be surprised at all if Mansfield has too much fun to really leave after his two years are up, if that's really how long he's supposed to stick around.
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Post by Big Al on Oct 30, 2012 1:23:55 GMT -8
Wow, this is big news.
This is certainly a sign that Tim Cook is not the harmony-loving-please-be-kind-to-eachother CEO that some were fearing. He is as decisive as I would an Apple CEO to be:
"We screwed up in choosing Browett. There he goes!"
"Ive or Forstall? There goes Forstall!"
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Post by Apple II+ on Oct 30, 2012 6:40:57 GMT -8
Ive was at the iPad Mini event. It struck me as unusual at the time. I don't think he's usually at these events in person. He also seemed to be chummy with Mansfield. Makes sense in light of this news. By empowering Ive this way Apple regains similar editorial control over Apple products that Jobs used to provide.
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Mav
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Post by Mav on Oct 30, 2012 8:41:59 GMT -8
Ive frequently attends. It's just a function of what the cameraman wants or is told to do. It is SO AWESOME that he and Mansfield seem to get along from that quick camera shot. I'd prefer Mansfield stay longer than the supposed two years in that company wide email Tim was said to have sent. But I'll take two years over zero any day.
You noticed Forstall too I'm sure. I don't see this as the acrimonious split some are making it out to be. Forstall was a very effective spark for Apple and he's moving on next year. I'll leave the details, real or imagined, to everyone else.
Common sense, btw. If Forstall had to go TOMORROW, we wouldn't have even seen him at the Apple Special Event. Yet there he was next to Dan Riccio.
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Mav
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Post by Mav on Oct 30, 2012 8:46:53 GMT -8
Tim has decided to be decisively collaborative. Maybe Steve wouldn't run Apple in quite the "big happy family" way, but this is Tim's Apple at the moment and colloboration is obviously a time-tested biz strategy. Maybe even a little more appropriate given where Apple's at now. "Do what is right" and you can't go wrong. The gadfly but also the teacher, Steve.
Nothing wrong with a little more "boring". This boring resulted in iPad mini, the new iPad and iPhone 5 after all.
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Post by nathanstevens on Oct 30, 2012 10:49:12 GMT -8
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Post by Lstream on Oct 30, 2012 11:48:30 GMT -8
Not unless that processor runs all the legacy apps, which turns out to be one of the Surface's big problems. I don't see how a MacBook Air running an ARM processor would not have the exact same issue and fate as the Surface.
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Post by nathanstevens on Oct 30, 2012 13:06:47 GMT -8
Not unless that processor runs all the legacy apps, which turns out to be one of the Surface's big problems. I don't see how a MacBook Air running an ARM processor would not have the exact same issue and fate as the Surface. It seems to me that Apple already has a head start for some of their legacy apps such as Pages, Numbers, keynote, etc. since versions have already been developed for iOS and syncing of documents in the cloud is already available. Would a casual user of Pages really care or notice if their notebook was running a Mac OS or iOS based version of software? The rate at which new users are entering the Apple ecosystem through iOS is considerably greater than those entering through Mac OS. I would imagine that many of these converts would not have a large library of legacy Mac OS apps that they would be concerned about. Instead, they might be more concerned that their new notebook would be able to run all of the legacy iOS apps that they were accustomed to. I suppose that the advances in dictation will ultimately kill off the keyboard and touchpad for heavy computing, but I'm not sure how far down the road that is.
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Post by Lstream on Oct 30, 2012 13:53:46 GMT -8
Nathan,
Let's agree to disagree then. I think that such a strategy would result in a complete dud of a product. So a MacBook Air basically becomes an iPad with a keyboard on it instead of a full functioned notebook. Why bother? The whole idea makes no sense to me.
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Post by mbeauch on Oct 30, 2012 14:04:20 GMT -8
These are not competing devices IMO. I also think the .38lb n the 11' MBA is close enough. Again, not competing devices.
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Post by rickag on Oct 30, 2012 14:18:13 GMT -8
A MacBook using Arm chips may eventually happen , but it would be under powered. Apple does not try to be everything to everyone and I believe a MacBook using Arm chips at this time would signal Apple attempting to fill a market they need not enter. The iPads and iPhones are targeting what Apple and I believe is the largest markets. Apple is leaving the be everything to everyone philosophy to the Samesungs and Microsoft's of the world. Let Samsung, Microsoft, Dell, etc. try to manage countless parts in inventory, production scheduling and suppliers while Apple manages their profits and cash.
Just my thoughts.
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Post by mbeauch on Oct 30, 2012 14:52:13 GMT -8
A MacBook using Arm chips may eventually happen , but it would be under powered. Apple does not try to be everything to everyone and I believe a MacBook using Arm chips at this time would signal Apple attempting to fill a market they need not enter. The iPads and iPhones are targeting what Apple and I believe is the largest markets. Apple is leaving the be everything to everyone philosophy to the Samesungs and Microsoft's of the world. Let Samsung, Microsoft, Dell, etc. try to manage countless parts in inventory, production scheduling and suppliers while Apple manages their profits and cash. Just my thoughts. Those are good thoughts. Apple is not going to join the race to the bottom. iPad mini is a perfect example. The pundits were calling for $249 which would have been crazy. Apple makes premium products which deserve to be priced above the junk. When you hold an Apple product made out of aluminum and a Samsung product made out of plastic, it is obvious what the better product is.
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Post by nathanstevens on Oct 30, 2012 16:09:06 GMT -8
Nathan, Let's agree to disagree then. I think that such a strategy would result in a complete dud of a product. So a MacBook Air basically becomes an iPad with a keyboard on it instead of a full functioned notebook. Why bother? The whole idea makes no sense to me. This is what I was talking myself into with the dictation point in my post above. I think that with the inclusion of dictation in Mac OS now, Apple is beginning to gently nudge users away from keyboards. Just not sure how long it will take.
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Post by benoir on Oct 31, 2012 3:24:28 GMT -8
Nathan, Let's agree to disagree then. I think that such a strategy would result in a complete dud of a product. So a MacBook Air basically becomes an iPad with a keyboard on it instead of a full functioned notebook. Why bother? The whole idea makes no sense to me. This is what I was talking myself into with the dictation point in my post above. I think that with the inclusion of dictation in Mac OS now, Apple is beginning to gently nudge users away from keyboards. Just not sure how long it will take. I sure hope that's not the case. How would heavy duty content creation be possible? IOS... sure, no physical keyboard. Mac, absolutely a keyboard for the foreseeable future. I assume also that the reference to keyboards also includes a pointing device like a mouse. For one I can't see how dictation would work in an open office environment. There are also many more applications for a computer than imputing 'words' into it. As a designer I uses a lot of drawing and modeling software that would be far too slow to use if I could not use the keyboard to access tools or input data, such as the size of an object. Software like Photoshop or Pixelmator are quicker with keyboard input. There may(more than likely will) come a time when we can dispense with the keyboard and mouse for complex content creation applications. But I can't see that on the horizon. We may be in a post PC world. But the PC is the 'Truck' and there are still lots of Trucks on the road today.
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Post by tourist on Oct 31, 2012 3:58:00 GMT -8
We're all used to using keyboards, but they really aren't the best way to interact with a computing device running task-specific applications, rather than just emulating a typewriter for word processing. I chuckle to myself every time I watch a clerk trying to record a transaction on a computer 'register' using a keyboard rather than a touch screen. As far as efficiency of completing the transaction with the customer, he or she would be better off with a pad and pencil than a computer interface like that.
Voice dictation is great if you have a private office, but I can see the Saturday Night Live or The Office skit now with the biggest bore in the office booming out the minutiae of their day so their computer and everyone else gets just how important they are.
Of course virtual keyboards have their limitations and misuses. I don't want to know how much time I've lost writing in French using a Qwerty keyboard layout, the one I've been using for decades, with the language set to French, and finding that I need an accented letter because the auto-correct feature can't or won't automatically generate it for me, switch to Azerty, type the accented letter and then switch the keyboard back and discover some time later that Word decided that I am now writing in English and is happily charging every word that I am writing into some other English word.
In my opinion (and it is just an opinion), whoever works out how to have real haptic feedback for virtual keyboards is going to win the battle. Bad programming will still exist though...
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Post by Lstream on Oct 31, 2012 4:25:51 GMT -8
Whether or not we use keyboards in the future is not the main point on whether or not an iOS MacBook has a place in the market. Even if the keyboard is replaced by something else, there would be a huge quantity of Mac applications left behind. That is the Achilles heel in this entire idea. That vulnerability and weakness does not disappear if the keypad magically goes away.
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Post by nathanstevens on Oct 31, 2012 9:20:44 GMT -8
Whether or not we use keyboards in the future is not the main point on whether or not an iOS MacBook has a place in the market. Even if the keyboard is replaced by something else, there would be a huge quantity of Mac applications left behind. That is the Achilles heel in this entire idea. That vulnerability and weakness does not disappear if the keypad magically goes away. I'm going to backtrack a bit away from the keyboard discussion back to the processor. In the original post I was talking about an Apple Designed processor. Apple has shown, with the A6 and A6X, that they now have the expertise in-house to better meet their own requirements for IOS. They chose to optimize speed and energy efficiency versus what was available in the open market. How big of a leap would it be for them to extrapolate this to optimized processor design for Mac OS rather than using what is available in the open market from Intel? Maybe the leap is too big, but how many of us expected to see an Apple designed processor for the iPhone and Ipad this soon?
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Post by Lstream on Oct 31, 2012 12:51:42 GMT -8
How hard is not relevant to the core issue. Legacy software expects an Intel Instruction Set. Apple cannot do that. Which means no legacy software support. If Apple wants to abandon that then they could do anything they want including putting their own processor in a Mac. Still seems pointless to me.
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Post by rezonate on Nov 1, 2012 1:05:30 GMT -8
Of course virtual keyboards have their limitations and misuses. I don't want to know how much time I've lost writing in French using a Qwerty keyboard layout, the one I've been using for decades, with the language set to French, and finding that I need an accented letter because the auto-correct feature can't or won't automatically generate it for me, switch to Azerty, type the accented letter and then switch the keyboard back and discover some time later that Word decided that I am now writing in English and is happily charging every word that I am writing into some other English word. Hey tourist, I think in Mountain Lion (10.8) you can hold down a keyboard key and the accented variations pop up. Use the mouse to select the one you need.
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Post by nathanstevens on Nov 1, 2012 8:20:34 GMT -8
Legacy software expects an Intel Instruction Set. Apple cannot do that. Which means no legacy software support. Thanks for the pointer to the Intel Instruction Set. I read a little about RISC vs. CISC and have a somewhat better idea about the complexities involved.
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