Dave
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"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,098
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Post by Dave on Jan 7, 2021 3:04:58 GMT -8
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,098
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Post by Dave on Jan 7, 2021 3:11:35 GMT -8
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,098
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Post by Dave on Jan 7, 2021 3:23:56 GMT -8
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Post by Lstream on Jan 7, 2021 4:31:54 GMT -8
Hey Siri - “take me to the grocery store”. Hey Siri - “go get my COLD beer from curbside pickup while I shop”. Hey Siri - “drive me home - that beer can’t wait any longer”
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chinacat
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AAPL Long since 2006
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Post by chinacat on Jan 7, 2021 6:38:12 GMT -8
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Post by socal Film Composer on Jan 7, 2021 8:39:21 GMT -8
Cheers longs - despite the tragic events in DC the markets are looking beyond this insanity -
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bud777
fire starter
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Member is Online
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Post by bud777 on Jan 7, 2021 9:15:02 GMT -8
Cheers longs - despite the tragic events in DC the markets are looking beyond this insanity xxxxxxxxxxxxxxxxxxxxxxxxxxxxx Dungeon, please. The board has been exemplary through all this. Lets keep it up
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Post by aaplcrazie on Jan 7, 2021 9:40:57 GMT -8
Hey Siri those appear to be blue flashing lights behind us! Turn On Reality Distortion Field
(If you upgraded to the Romulan Cloacking Device Option Package....)
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JDSoCal
Member
Aspiring oligarch
Posts: 4,182
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Post by JDSoCal on Jan 7, 2021 9:47:28 GMT -8
Katy Huberty: Why it is ‘quite likely’ Apple does a carQ: The auto industry is a low margin/low return business — why would Apple be interested given the poor industry margins? Huberty: With respect to margins, investors frequently say that the current auto industry margins are highly unattractive compared with Apple’s current mid-20% EBIT margins today. But I would remind everybody that when Apple entered the PC, handset and wearables market, the margins of competitors were razor thin. And through vertical integration, as well as driving significant scale on a small number of SKUs, Apple has been able to enter industries with low profitability and earn very strong margins. I don’t see why autos would be any different. Also, not all cars have low margins. Of course high end Porsches and Audis (i.e., VW's ), Mercedes AMG's and BMW "M" series all have nice fat margins. Apple can be a higher margin car. An aspirational brand, at least at first. That is of course where Apple started with the Mac. And iPhones are purchased by the higher income demographic. But in a weird analogue for Apple, all the car companies above have downscaled their brands for the mass market to gain share with smaller margin vehicles. Walk on a Porsche lot and all you see are rows and rows of Macans (their midsized SUV). And maybe two 911's.
So the same Wall Street that has been crying for a cheaper iPhone are waving Apple off of cars because margins?
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Post by Lstream on Jan 7, 2021 9:58:54 GMT -8
Katy Huberty: Why it is ‘quite likely’ Apple does a carQ: The auto industry is a low margin/low return business — why would Apple be interested given the poor industry margins? Huberty: With respect to margins, investors frequently say that the current auto industry margins are highly unattractive compared with Apple’s current mid-20% EBIT margins today. But I would remind everybody that when Apple entered the PC, handset and wearables market, the margins of competitors were razor thin. And through vertical integration, as well as driving significant scale on a small number of SKUs, Apple has been able to enter industries with low profitability and earn very strong margins. I don’t see why autos would be any different. Also, not all cars have low margins. Of course high end Porsches and Audis (i.e., VW's ), Mercedes AMG's and BMW "M" series all have nice fat margins. Apple can be a higher margin car. An aspirational brand, at least at first. That is of course where Apple started with the Mac. And iPhones are purchased by the higher income demographic. But in a weird analogue for Apple, all the car companies above have downscaled their brands for the mass market to gain share with smaller margin vehicles. Walk on a Porsche lot and all you see are rows and rows of Macans (their midsized SUV). And maybe two 911's.
So the same Wall Street that has been crying for a cheaper iPhone are waving Apple off of cars because margins? I upvoted this in part due to the Audi/VW shot
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Post by duckpins on Jan 7, 2021 11:34:24 GMT -8
"An aspirational brand" Lots of folks can afford a 1000 dollar phone. In a few years you can get a used one for 500-750. The McCan supposedly saved Porsche. Lots of people who want a new 911 can only dream they will win the lottery or buy NIO when it was 2.85 a share. Don't know that Apple is in anyway analogous to owning or aspiring to a 911.
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Post by nwjade on Jan 7, 2021 12:42:27 GMT -8
"An aspirational brand" Lots of folks can afford a 1000 dollar phone. In a few years you can get a used one for 500-750. The McCan supposedly saved Porsche. Lots of people who want a new 911 can only dream they will win the lottery or buy NIO when it was 2.85 a share. Don't know that Apple is in anyway analogous to owning or aspiring to a 911. Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 Thank You Tim and Company!
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Post by duckpins on Jan 7, 2021 12:51:09 GMT -8
"Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 " No picture?
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Post by Lstream on Jan 7, 2021 12:56:49 GMT -8
In terms of aspiration, the Germans and Italians have done a fine job at the high end of the market. Can’t see Apple being equivalently aspirational to those brands. But I also don’t think they need to. They need to stake out some new territory. My gut tells me it will be in the area of safety/autonomy/environmentally conscious. All wrapped in an experience only Apple can deliver.
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,098
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Post by Dave on Jan 7, 2021 13:00:58 GMT -8
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Post by nwjade on Jan 7, 2021 13:24:33 GMT -8
"Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 " No picture? Don't want to risk the wrath of the Car Talk Gods but what the heck maybe just one pic... It's special to me as it was a custom order (sporting a manual transmission and many options) essentially making it a one of one. Attachments:
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,098
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Post by Dave on Jan 7, 2021 15:20:29 GMT -8
"Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 " No picture? Don't want to risk the wrath of the Car Talk Gods but what the heck maybe just one pic... It's special to me as it was a custom order (sporting a manual transmission and many options) essentially making it a one of one. Now that’s impressive!
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4aapl
Moderator
Posts: 3,629
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Post by 4aapl on Jan 7, 2021 17:02:23 GMT -8
"Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 " No picture? Don't want to risk the wrath of the Car Talk Gods but what the heck maybe just one pic... It's special to me as it was a custom order (sporting a manual transmission and many options) essentially making it a one of one. Congrats nwjade! I think the concept of car talk reminds us to pay attention. With the splits and massive appreciation, it's (a new car purchase, no matter the level) less of an issue than in the past, mainly because it makes much less of a dent. But it does remind us that things might be closer to the top than the bottom. Today I had a package arrive from my new local agent at the broker, a fancy box of candy, in a wooden box with TDAmeritrade's name burned onto the side. While past neighbors talked of getting golf clubs and such, I was never the receiver of such gifts. It's not quite a car, and the kids have since devoured most of it, but I'll admit it was a nice and unexpected gift. Great to have AAPL do well today, and to get out with my daughter for the last hour of skiing. As Mater said, "It don't get much better than this!"
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Post by nwjade on Jan 7, 2021 18:45:37 GMT -8
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Post by hyci004 on Jan 7, 2021 20:26:49 GMT -8
AAPL should easily add the market cap of TSLA when this car comes out.
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4aapl
Moderator
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Post by 4aapl on Jan 7, 2021 22:25:07 GMT -8
Hyundai? They have changed a lot over the years, and I remember seeing one of their cars sitting in the mall, maybe in '99, that looked pretty good (considering the price range). That was around the time they switched to the 10 year warranty. Thinking long term, how do you change the mindset? That could be a good way to do it, but I don't know how the followthrough went, nor am familiar with how they are doing. Either way, Apple doesn't like people talking about unannounced things, even if it is somewhat vague. They've changed the story a couple times now in the last few hours, likely after some pressure, though after a nice stock bump: finance.yahoo.com/news/hyundai-shares-jump-most-since-003412074.htmlWe'll see. It's the long game, though some of these small companies can really move on speculation.
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bud777
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Post by bud777 on Jan 8, 2021 7:36:42 GMT -8
"Perhaps but looking at Apple from an investor perspective, aapl allowed me to buy a new 911 " No picture? Don't want to risk the wrath of the Car Talk Gods but what the heck maybe just one pic... It's special to me as it was a custom order (sporting a manual transmission and many options) essentially making it a one of one. Damnit, No! Things are going so well.
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bud777
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Post by bud777 on Jan 8, 2021 10:54:19 GMT -8
Cheers longs - despite the tragic events in DC the markets are looking beyond this insanity xxxxxxxxxxxxxxxxxxxxxxxxxxxxx Dungeon, please. The board has been exemplary through all this. Lets keep it up sigh....nevermind. maybe we SHOULD talk about cars. it might be less destructive.
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