chinacat
Moderator
AAPL Long since 2006
Posts: 4,426
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Post by chinacat on Oct 15, 2017 6:43:16 GMT -8
Busy weekend with my 45th college reunion. Looks like everyone else was busy, too. Apple Pay Cash internal testing expands ahead of public release describes the addition to Apple Pay that will compete with Venmo and the like. I use Apple Pay every chance I get, but I don't expect to make much use of this new feature. Perhaps other posters can provide examples of when they would find this useful. Google slashes its ridiculously-priced dongle to Apple's level brings a smile after all of the flack Apple took when they eliminated the headphone jack. Qualcomm keeps tilting at windmills in Qualcomm Seeks to Stop iPhone Sales in China with new Patent Infringement Case Filed. I understand their frustration, but Apple's silicon development will continue apace and all suppliers who may be affected should already be planning for that fact. Trying to wait patiently for the iPhone X release, from an investment perspective, but the delay could possibly be a boost if some folks decide it would be an especially nice holiday gift, whether for themselves or others.
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Post by rickag on Oct 15, 2017 7:36:23 GMT -8
chinacat
Thank you for starting the thread.đź‘Ť
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Post by hledgard on Oct 15, 2017 9:50:55 GMT -8
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Ted
fire starter
Posts: 882
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Post by Ted on Oct 15, 2017 11:46:49 GMT -8
hledgard, this link goes to the Forbes homepage, not the article fyi.
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chinacat
Moderator
AAPL Long since 2006
Posts: 4,426
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Post by chinacat on Oct 15, 2017 17:38:59 GMT -8
>Apple’s first “failure to dominate” came with Apple Music When did Apple dominate personal computers? It began as a premium product at a premium price, targeted mainly at computer nerds. The first real domination of the personal computer industry came from the ubiquity of Windows software, first in business then later for consumers, openly copying the graphical interface of the Mac, running on a wide price/quality range of commodity hardware based on the Intel architecture. While the Apple brand is certainly more popular than ever before, its market penetration for computers remains small in comparison. I might buy the iPod as the first product to dominate, indeed define, its category. The lesson of the iPod was that its price point made it an aspirational product that was attainable for a vastly wider audience.
The iPhone has been similar. While its price is much higher than the iPod, it's still viewed as much more attainable, and its capabilities more personally relevant, than an equivalent quality computer system by a very large percentage of the population, as well as being much more fully integrated in their day to day lives.
>As hard as it is for a brand to become cool, it’s even harder to get it back once you’ve lost it.
Most of the people that I know who actively resist buying Apple products consider themselves cool and more knowledgable than the average consumer and believe that is best demonstrated by NOT buying what's popular or considered chic.
Finally, the Apple brand and popularity of individual products are not the same thing. Not every product has to be an overwhelming favorite in its category in order to maintain the value of the brand. Every company that produces multiple products in multiple markets has a range of successes. The value of the brand is whether people will be motivated to try out the products that you bring to market in new categories or with new capabilities.
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Post by rezonate on Oct 16, 2017 7:21:48 GMT -8
I'd offer that people who build their personal brand based on being seen with relatively obscure technology with inferior features really need to get better priorities! (grin) Sure, Apple stuff may not be "cool" any more. Is your cool factor dependent on the device itself, or what you can DO with the device? Apple is really targeting the movers and shakers now, those who are creators of content, not consumers. If you go back to their iLife Suite of tools, this strategy was linked to Mac, but could be resurrected to showcase just how good the iPhone/iPad/Mac and app ecosystem can get you attention as a creator. Stated more simply, the 1/9/90 rule of thumb says 1% create, 9% edit or share, 90% only consume. Being part of the 1% creators is coolest. Apple certainly thinks so. en.wikipedia.org/wiki/1%25_rule_(Internet_culture)
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