Deleted
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Post by Deleted on Jul 7, 2013 23:26:44 GMT -8
Hi All.
Just looking for some feedback with regards to estimating Gross Margin by Segment.
I have used others & my own opinion for the below, which takes the Revenue & Operating profit from the last 4 quarters (Q32012 to Q12013) and attempts to break out the operating profit per segment.
Each line is: Segment name - Actual Revenue - estimated % gross margin - estimated segment operating profit - % of total operating profit. iPhone $86.081 Billion (50% GM) $43.04 billion (64.40% of total) iPad $35.332 Billion (33% GM) $11.66 billion (17.45% of total) Mac $22.514 Billion (30% GM) $6.75 billion (10.11% of total) iPod $4.985 Billion (30% GM) $1.50 Billion (2.24% of total) iTunes $14.5 Billion (15% GM) $2.18 Billion (3.25% of total) Acces. $5.69 Billion (30% GM) $1.71 Billion (2.55% of total)
Total: $169.102 Billion (39.5% GM) $66.83 Billion Operating Profit (Actual total result)
Thoughts? (Remember segment GM estimates are average for last 12 months, not current % - for instance iPad margins might be a little lower today due to iPad mini)
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Mav
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Post by Mav on Jul 7, 2013 23:38:52 GMT -8
Honestly burgess, I don't even bother trying...I lack the mental capacity for anything more than a holistic, "mental blender" approach.
The way I see it, iPhone drives the bus, iPad is catching up somewhat in units and as it does so, it "dilutes" gross margins further. Macs have a relatively minor impact, and everything else is "immaterial". New generations of iPhone and iPad are near-certain to lower GM, and it's not at all clear that "merely refreshed" versions of either help "raise" GM until a certain level of economy of scale is achieved. Apple is now beginning to use the incentivizing/profit-umbrella closing levers, which further complicates matters.
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Post by Red Shirted Ensign on Jul 8, 2013 15:48:21 GMT -8
I have to agree that Iphone drives the bus and every time I try to play around with a little more GM in Macs, or a little less in Ipad, it doesn't make a big difference when everything is tallied.
The Ipad mini was a meaningful drag on Ipad gms but the increased volume had some mitigation factor when weighed on the overall health of the segment.
Iphone 4's popularity last quarter affected GM's a bit...but I am still trying to figure out whether it bothered me or pleased me when looking at the Company's overall position from 10,000 feet.
So, like Mav, I kind of gave up on the segmented approach. I don't know that it helps me get to the bottom line more effectively beyond a general directional feeling.
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Post by thomson on Oct 11, 2013 9:08:28 GMT -8
The margin of profit sometimes remains at the edge and if turnover is more and above the average then it goes up.
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