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Post by phoebear611 on May 27, 2015 3:25:33 GMT -8
Good morning troops We're GREEN but not by much $130.00 (+0.38) ... but I'll take it US markets are up, US Dollar is up, Asia up (except Hang Seng), Europe up (except Dax) IRS has gotten hacked yet again..Nine FIFA Officials and Five Corporate Executives Indicted for Racketeering Conspiracy and Corruption - gee we're shocked (what happened to all the others? they get away scott-free?)...and it's over the hump day yet again From macrumors: New iOS Bug Crashing iPhones Simply by Receiving a Text Message : www.macrumors.com/2015/05/26/ios-bug-crashing-iphones-with-text-message/More positive news from 247wallst: Apple Tops BrandZ Brand Value List - Apple’s brand value rose 67% to $245 billion: 247wallst.com/investing/2015/05/27/apple-tops-brand-value-list-ibm-loses-ground/Articles still floating around out there on the Jony Ive promotion and the two folks who have moved up as well. One piece from USA Today notes Howarth was an Ive recruit - which is comforting: "Richard Howarth, Apple's vice president of industrial design, was encouraged by a passionate Ive to join Apple in 1996. Like Ive, he speaks with a British accent. He was educated in London at a design school. Ive described Howarth as the "lead on the iPhone from the start," seeing it from prototypes to the first model, according to The Telegraph. Howarth has described the Apple process as lots of talking, then drawing."
Not much else in the news. Go make some money for Since84!
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Post by qualitywte on May 27, 2015 4:56:53 GMT -8
Anyone know of data regarding potential iPhone sales going forward from upgrades only. There was some data from Asymco a few days ago with a large number of older iPhones in use now. Isn't there a predicted upgrade cycle that gives us some projected sales numbers?
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chinacat
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Post by chinacat on May 27, 2015 6:36:47 GMT -8
Click-bait/FUD headline of the day, so far, from Fortune (a bit surprisingly): "Apple has finally fixed one of the most annoying Mac bugs". Turns out to be a wifi issue WITH A BETA RELEASE. Otherwise, HAPPY HAPPY HAPPY with AAPL so far today.
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Ted
fire starter
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Post by Ted on May 27, 2015 6:44:40 GMT -8
Nice bounce back today. It seems 130 is the new floor - despite sensationalist, click-baiting from Forbes with this douche-baggy article "Is Jony Ive's New Job An Apple Sell Signal?" (no link) in which it refers to Jony as "Ivey" twice in the third paragraph. Oy. I managed to sneak into Forbes and snap this pic of the author: But his editor loved the story:
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ono
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compensation
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Post by ono on May 27, 2015 6:51:49 GMT -8
A fleshed out look - maybe a little too much so - about Ive's role, including autos: www.aboveavalon.comExcerpts: Similar to how Steve Jobs was known to head down to Jony's design lab to hang out, I suspect in some ways, Jony wants to do the same - check out of the day-to-day executive grind and lose himself in research and design elements on whatever topic or subject he choses. By being positioned in more of a leadership role than a managerial role, Jony could maybe be more like Jony. In announcing Jony's promotion, Tim Cook talked about how Jony would have less managerial responsibilities. Typically, one would assume a promotion goes the other way around, leading to more oversight over teams. In reality, I suspect Jony's promotion involves overlooking Apple's mission much more closely, with more flexibility than ever before. Jony Ive will still be Jony Ive, but I think this promotion positions him much more closely to the role Steve Jobs had: making sure the product always comes first.
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Post by jmolloy on May 27, 2015 6:58:24 GMT -8
Click-bait/FUD headline of the day, so far, from Fortune (a bit surprisingly): "Apple has finally fixed one of the most annoying Mac bugs". Turns out to be a wifi issue WITH A BETA RELEASE. Otherwise, HAPPY HAPPY HAPPY with AAPL so far today. Actually the discoveryd "bug" has been around for a while and created a ton of chaos with devices like AppleTV. You get to see a number in brackets after the device name as it keeps being reassigned a new value seemingly at random. Oh, and the bug is FIXED in the Beta release - all OS updates since 10.9 I think had this issue. Basically Apple attempted to rewrite something that was already in UNIX and got it wrong so they've switched back to the old way of doing it.
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Ted
fire starter
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Post by Ted on May 27, 2015 7:31:03 GMT -8
Wow! "Of the $11.8 billion in mobile search revenue Google booked in 2014, 75 percent — nearly $9 billion — came from iOS, according to a recent Goldman Sachs analysis cited by the New York Times. Half of that total is chalked up to a deal with Apple that makes Google the default search engine for mobile Safari."
appleinsider.com/articles/15/05/27/apples-ios-drives-75-of-googles-mobile-advertising-revenueBoy, is it gonna hurt when Apple pulls the plug on this arrangement!
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chinacat
Moderator
AAPL Long since 2006
Posts: 4,429
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Post by chinacat on May 27, 2015 7:46:26 GMT -8
Actually the discoveryd "bug" has been around for a while and created a ton of chaos with devices like AppleTV. You get to see a number in brackets after the device name as it keeps being reassigned a new value seemingly at random. Oh, and the bug is FIXED in the Beta release - all OS updates since 10.9 I think had this issue. Thanks for the clarification. I guess I had never really thought about what OS runs on AppleTV. I do remember this bug on my iMac; I think I finally got up to "iMac(5)" before it seemed to be fixed (at least for me) on an earlier Yosemite release. Is it too early to say "Apple All-Time High" to spur the algos?
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Post by Luckychoices on May 27, 2015 8:10:56 GMT -8
Several days ago, my wife got a notice that her Apple Watch (Apple Watch 38mm Stainless Steel Case with Black Modern Buckle - Small) will be delivered today. Mine will not be delivered for another month (last week in June). I intend to make every effort to hide my envy. How am I doing? How quickly that month has passed. Seems like only yesterday I was told my Apple Watch would be delivered in the last week of June. Oh, wait...it was yesterday. After being excited and pleased for my wife when she opened and set up her watch yesterday, I was prepared for a long, long month before mine arrived. Then, this morning, while I was sitting at my iMac, this e-mail popped up: My Apple Watch will be here Monday! I won't have to hide my disappointment for 30 days.
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Post by Luckychoices on May 27, 2015 8:20:23 GMT -8
It's just a shame that the Apple Watch will be such a flop. Apple must not be selling many of them because they keep showing Apple Watch commercials. </sarcasm> The Apple Watch might be killing Michael Korsfinance.yahoo.com/news/apple-watch-might-killing-michael-154751659.htmlMichael Kors watches are ubiquitous. But now there's a new trendy timepiece — the Apple Watch. Analysts predicted last year that the tech-savvy watch, which launched in April at a starting price of $349, would crush watch sales for companies like Michael Kors that sell timepieces in the price range of $300 to $500. Those predictions might already be coming true. Michael Kors reported a 5.8% decline in same-store sales for its fourth quarter on Wednesday, including a 6.7% drop in North America. Analysts had been expecting a same-store sales increase in North America — the company's biggest market — of 3%.
In a research note last fall, Barclays analysts said they were "increasingly concerned" about Fossil, which makes watches for more than a dozen brands including Michael Kors, Marc by Marc Jacobs, and Burberry. "We cannot overlook what is increasingly becoming a major disruption to the entire watch industry," the analysts wrote. "Future innovation at Fossil …will largely be challenged by hype and innovative offerings from deep pocket technology-credible competitors such as Apple, Samsung and Motorola." Fossil has been working on its own wearable tech through a partnership with Intel, but analysts warned that it "faces an uphill battle to establish its credibility" in the space. "We believe the Apple Watch offers an impressive list of functions that goes beyond a classic timepiece," the analysts wrote, citing the device's workout apps, payment functions, and access to email, texts, and social networks. Brian Sozzi, chief equities strategist at Belus Capital Advisors, said the Apple Watch poses a threat to every company that sells watches in the $300 to $500 price range. "The versatility of the Apple Watch, as seen in its multiple straps and faces, essentially gives the consumer every watch style in the mall plus an Apple ecosystem that makes one's life easier," said Sozzi. "At the price point, it's a major threat to every watch player that dumps their timepieces inside of locked counters at the likes of Macy's, J.C. Penney, and Nordstrom."Apple's new device isn't expected to make a dent on the luxury watch market, however. Luxury watches cost upwards of $3,000. "For people buying [luxury] watches, it's viewed as a long-term investment ... A family heirloom in many respects," Sozzi said. " For this group, they will own an Apple Watch and a Rolex."
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Post by chasmac on May 27, 2015 8:46:48 GMT -8
KORS getting creamed. Check out FOSL as well. Maybe that watch thingee isn't a fad at all. Yesterday, the owner of the local landscaping/nursery said the watch saves him 30 minutes a day by letting him ignore unimportant info.
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Post by archibaldtuttle on May 27, 2015 9:42:23 GMT -8
What a difference a day makes...
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Deleted
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Post by Deleted on May 27, 2015 9:49:55 GMT -8
I BTFD heavy yesterday, despite a rather gnarly mood inspired by political commentary and TA-speak ("barf") on the board yesterday. Focus on Apple news, earnings, and products and this board might actually survive.
Cheers to the longs.
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Post by Red Shirted Ensign on May 27, 2015 10:11:17 GMT -8
I BTFD heavy yesterday, despite a rather gnarly mood inspired by political commentary and TA-speak ("barf") on the board yesterday. Focus on Apple news, earnings, and products and this board might actually survive. Cheers to the longs. Again, apologies to all for the Memorial Day "off topic" diatribe. I'll try hard to stick to Apple.
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Post by Lstream on May 27, 2015 10:14:40 GMT -8
Several days ago, my wife got a notice that her Apple Watch (Apple Watch 38mm Stainless Steel Case with Black Modern Buckle - Small) will be delivered today. Mine will not be delivered for another month (last week in June). I intend to make every effort to hide my envy. How am I doing? How quickly that month has passed. Seems like only yesterday I was told my Apple Watch would be delivered in the last week of June. Oh, wait...it was yesterday. After being excited and pleased for my wife when she opened and set up her watch yesterday, I was prepared for a long, long month before mine arrived. Then, this morning, while I was sitting at my iMac, this e-mail popped up: My Apple Watch will be here Monday! I won't have to hide my disappointment for 30 days. Same thing (almost) happened to me. My wife's watch is due to ship in about 10 days. Mine was at the end of the month or early July. Then yesterday I get a shipment notice for mine. Nothing new on hers. This is after I told her she would be first. I won't even be in town when mine shows up.
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Post by rob_london on May 27, 2015 10:18:52 GMT -8
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Post by macwire on May 27, 2015 11:29:02 GMT -8
Whacky
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Post by macwire on May 27, 2015 11:29:58 GMT -8
I BTFD heavy yesterday, despite a rather gnarly mood inspired by political commentary and TA-speak ("barf") on the board yesterday. Focus on Apple news, earnings, and products and this board might actually survive. Cheers to the longs. Again, apologies to all for the Memorial Day "off topic" diatribe. I'll try hard to stick to Apple. It didn't look yesterday but a bar erasing yesterday's loss is always possible which happened. I did not BTFD but I had moved my stop to yesterday's loss late toward the close.
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Post by mace on May 27, 2015 11:48:11 GMT -8
Again, apologies to all for the Memorial Day "off topic" diatribe. I'll try hard to stick to Apple. It didn't look yesterday but a bar erasing yesterday's loss is always possible which happened. I did not BTFD but I had moved my stop to yesterday's loss late toward the close. If AAPL continues downward, he would barf instead of bark.
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JDSoCal
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Aspiring oligarch
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Post by JDSoCal on May 27, 2015 11:58:24 GMT -8
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Ted
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Posts: 882
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Post by Ted on May 27, 2015 13:02:08 GMT -8
Wow! "Of the $11.8 billion in mobile search revenue Google booked in 2014, 75 percent — nearly $9 billion — came from iOS, according to a recent Goldman Sachs analysis cited by the New York Times. Half of that total is chalked up to a deal with Apple that makes Google the default search engine for mobile Safari."
appleinsider.com/articles/15/05/27/apples-ios-drives-75-of-googles-mobile-advertising-revenueBoy, is it gonna hurt when Apple pulls the plug on this arrangement! Pardon the auto-stimulation of self-quoting, but this relates nicely to the earlier post. Article discusses how Apple's new contextual software Proactive for Siri will also reduce Google searches on iOS... heheh. www.zdnet.com/article/proactive-for-ios-9-apples-challenge-to-google-now/#ftag=RSSbaffb68"I've long felt it's past time that Siri became less of a limited voice command or query tool and more of a personal software assistant. It seems Apple may finally agree. The company is reportedly working on a new iOS app called Proactive that will bring more smarts to Siri and better compete with Google Now, according to 9to5 Mac: Like Google Now, Proactive will automatically provide timely information based on the user's data and device usage patterns, but will respect the user's privacy preferences, according to sources familiar with Apple's plans."
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Post by artman1033 on May 27, 2015 13:31:45 GMT -8
3 HOURS AGO Williams continues by saying “We’re exploring a lot of interesting areas.” Mossberg: You did mention the car as another mobile device, and you’re a mobile device company … Williams dials it back, talking about CarPlay as Apple’s move for the vehicle. 9to5mac.com/2015/05/27/live-blog-apple-senior-vp-of-operations-jeff-williams-interview-at-code-conference/Walt: You’re running operations, you run the Apple Watch’s development, what else do you do? ResearchKit? Can you talk about that, how it’s going. Williams: So in March we announced ResearchKit, a software framework to use the phone as a research tool. We announced 5 apps that would initially go after 5 diseases. There are more coming, and we’ve learned some amazing things. With the Parkinson’s app, people with the disease signed up and conducted these tests. We believe that some people in the control group who don’t think they have Parkinson’s, actually have it. We’re just beginning. .... Walt: Has the smartphone begun to plateau out? Williams: No way. Will people buy new ones? We’re not tapped out. Walt: Hypothetical example of what a smartphone can do that can make people go out and buy another one? Williams: Hypothetical, if it can scan your body and do a full tricorder, I think people would buy it.WHOA!
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Post by Red Shirted Ensign on May 27, 2015 13:55:10 GMT -8
HMMMMMMM....Tricorder. (cue Homer Simpson)
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chinacat
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Post by chinacat on May 27, 2015 14:01:46 GMT -8
Pardon the auto-stimulation of self-quoting Stop! You're killing me...
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Ted
fire starter
Posts: 882
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Post by Ted on May 27, 2015 14:21:18 GMT -8
From the same Jeff Williams interview. 4aapl take notice per our car talk last week . . .
"Can you talk about industries that Apple is at least looking at with your giant stack of money? Williams: The car is the ultimate mobile device. We look at many categories, we’re exploring a lot of interesting areas.
– Question: Responsibility for cutting edge technologies to advance America? Williams: We work with over 8000 suppliers in the United States. We spend billions of dollars here developing technology.
– Question: Asking about vertical integration, do you see more opportunities for vertical integration to improve competitive advantage? Williams: I think we’re incredibly vertically integrated, we continue to acquire companies frequently. We design every piece of what we do, even something that seems like a standard part. The screen for the Watch is something that our engineers working on closely, we write our own software. It’s absolutely part of our strategy."
From Apple recycled aluminium hub caps to white gold & sustainably-harvested teak dashboards to flux capacitors & self-driving Siri... Maybe?
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4aapl
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Post by 4aapl on May 27, 2015 14:40:40 GMT -8
From the same Jeff Williams interview. 4aapl take notice per our car talk last week . . . "Can you talk about industries that Apple is at least looking at with your giant stack of money? Williams: The car is the ultimate mobile device. We look at many categories, we’re exploring a lot of interesting areas.
– Question: Responsibility for cutting edge technologies to advance America? Williams: We work with over 8000 suppliers in the United States. We spend billions of dollars here developing technology.
– Question: Asking about vertical integration, do you see more opportunities for vertical integration to improve competitive advantage? Williams: I think we’re incredibly vertically integrated, we continue to acquire companies frequently. We design every piece of what we do, even something that seems like a standard part. The screen for the Watch is something that our engineers working on closely, we write our own software. It’s absolutely part of our strategy."
From Apple recycled alumin ium hub caps to white gold & sustainably-harvested teak dashboards to flux capacitors & self-driving Siri... Maybe? It could happen. I still think it's less likely to happen, based on Apple's past endeavors. There is no 60"+ TV from Apple, even though they could probably make one that uses only the very best screens, and thus might be worth the premium. They must have decide it wasn't worth it (i.e. couldn't make it better enough to be worth the endeavor) There is no current Apple speaker system, or a receiver/amp. Again, apparently not worth it for them to do it. Normally I would say the same thing about the car. My only real hesitation about that is the info from some of those articles from last week, of battery related hires, especially for race cars. I really don't see Apple getting into selling a car unless they can really make it worth it, mainly since their marketshare would likely be so small if they continued to follow their DNA of only offering a few models. But, once you move seriously into car batteries, while there could be cross info into other things they do with batteries, it does start to look more like they are looking at something on the car level instead of just the brains to a car. I think the brains of the car would be the better choice. But unlike some companies, Apple doesn't mind having a low marketshare in certain areas, even if most of their recent hits have large marketshare. One thing to remember is that 6-10 years ago, when people were first expecting Apple to make complete TVs, Apple did buy some large TVs and panels. They're always testing things out. Sometimes it's mass produced, like the Mac TV (all-in-one performa type computer), their first set top box apple TV (foreign released?), or things like the eMate. Other times, it's just R&D having fun and trying things out, which may or may not go mainstream, such as how OS X was written for Intel processors for years in stealth. Luckily, in the last 10-15 years I think Apple has done a good job of thinking through their products. So while I don't really see Apple making a full car anytime soon, Apple may see if differently, either because they are having trouble getting just the areas they want to work on into cars, or they see this time of hybrid and electric cars making sense to a lot of people. Yesterday Tesla sent me an invite to test drive their all-wheel drive version this weekend when they are here in town. While my inclination is that I'd go with a lotus or new Miata if I was really looking to add a third car to our fleet, it could be fun to go try it out.
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Ted
fire starter
Posts: 882
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Post by Ted on May 27, 2015 16:36:29 GMT -8
From the same Jeff Williams interview. 4aapl take notice per our car talk last week . . . "Can you talk about industries that Apple is at least looking at with your giant stack of money? Williams: The car is the ultimate mobile device. We look at many categories, we’re exploring a lot of interesting areas.
– Question: Asking about vertical integration, do you see more opportunities for vertical integration to improve competitive advantage? Williams: I think we’re incredibly vertically integrated, we continue to acquire companies frequently. We design every piece of what we do, even something that seems like a standard part…"
From Apple recycled alumin ium hub caps to white gold & sustainably-harvested teak dashboards to flux capacitors & self-driving Siri... Maybe? It could happen. I still think it's less likely to happen, based on Apple's past endeavors. There is no 60"+ TV from Apple, even though they could probably make one that uses only the very best screens, and thus might be worth the premium. They must have decide it wasn't worth it (i.e. couldn't make it better enough to be worth the endeavor) There is no current Apple speaker system, or a receiver/amp. Again, apparently not worth it for them to do it. Normally I would say the same thing about the car. My only real hesitation about that is the info from some of those articles from last week, of battery related hires, especially for race cars. I really don't see Apple getting into selling a car unless they can really make it worth it, mainly since their marketshare would likely be so small if they continued to follow their DNA of only offering a few models. But, once you move seriously into car batteries, while there could be cross info into other things they do with batteries, it does start to look more like they are looking at something on the car level instead of just the brains to a car. I think the brains of the car would be the better choice. But unlike some companies, Apple doesn't mind having a low marketshare in certain areas, even if most of their recent hits have large marketshare. One thing to remember is that 6-10 years ago, when people were first expecting Apple to make complete TVs, Apple did buy some large TVs and panels. They're always testing things out. Sometimes it's mass produced, like the Mac TV (all-in-one performa type computer), their first set top box apple TV (foreign released?), or things like the eMate. Other times, it's just R&D having fun and trying things out, which may or may not go mainstream, such as how OS X was written for Intel processors for years in stealth. Luckily, in the last 10-15 years I think Apple has done a good job of thinking through their products. So while I don't really see Apple making a full car anytime soon, Apple may see if differently, either because they are having trouble getting just the areas they want to work on into cars, or they see this time of hybrid and electric cars making sense to a lot of people. Yesterday Tesla sent me an invite to test drive their all-wheel drive version this weekend when they are here in town. While my inclination is that I'd go with a lotus or new Miata if I was really looking to add a third car to our fleet, it could be fun to go try it out. To save themselves from having to start from scratch, what about co-branding with a few select car manufacturers? For the "Sport" model: Apple Car by Toyota; and for the "Edition" model: Apple Car by Mercedes, where Apple takes an existing car or two or three and completely re-does their interiors & electronics - sensors, software, UI, etc. Just spitballin'...
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mark
fire starter
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Post by mark on May 27, 2015 16:49:31 GMT -8
It could happen. I still think it's less likely to happen, based on Apple's past endeavors. There is no 60"+ TV from Apple, even though they could probably make one that uses only the very best screens, and thus might be worth the premium. They must have decide it wasn't worth it (i.e. couldn't make it better enough to be worth the endeavor) There is no current Apple speaker system, or a receiver/amp. Again, apparently not worth it for them to do it. Normally I would say the same thing about the car. My only real hesitation about that is the info from some of those articles from last week, of battery related hires, especially for race cars. I really don't see Apple getting into selling a car unless they can really make it worth it, mainly since their marketshare would likely be so small if they continued to follow their DNA of only offering a few models. But, once you move seriously into car batteries, while there could be cross info into other things they do with batteries, it does start to look more like they are looking at something on the car level instead of just the brains to a car. I think the brains of the car would be the better choice. But unlike some companies, Apple doesn't mind having a low marketshare in certain areas, even if most of their recent hits have large marketshare. One thing to remember is that 6-10 years ago, when people were first expecting Apple to make complete TVs, Apple did buy some large TVs and panels. They're always testing things out. Sometimes it's mass produced, like the Mac TV (all-in-one performa type computer), their first set top box apple TV (foreign released?), or things like the eMate. Other times, it's just R&D having fun and trying things out, which may or may not go mainstream, such as how OS X was written for Intel processors for years in stealth. Luckily, in the last 10-15 years I think Apple has done a good job of thinking through their products. So while I don't really see Apple making a full car anytime soon, Apple may see if differently, either because they are having trouble getting just the areas they want to work on into cars, or they see this time of hybrid and electric cars making sense to a lot of people. Yesterday Tesla sent me an invite to test drive their all-wheel drive version this weekend when they are here in town. While my inclination is that I'd go with a lotus or new Miata if I was really looking to add a third car to our fleet, it could be fun to go try it out. To save themselves from having to start from scratch, what about co-branding with a few select car manufacturers? For the "Sport" model: Apple Car by Toyota; and for the "Edition" model: Apple Car by Mercedes, where Apple takes an existing car or two or three and completely re-does their interiors & electronics - sensors, software, UI, etc. Just spitballin'... I'm not sure if they could achieve adequate margins via co-branding. Heck, I'm not sure they could achieve adequate margins alone either, but they sure have a much better chance alone than with someone else sharing the profits.
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Ted
fire starter
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Post by Ted on May 27, 2015 16:51:39 GMT -8
OK, last post for today, I promise. Sammy is getting desperate. Just got this in my inbox. Don't know how they got my name. Note the very corporate handling of the email address. Subject: Get a $50 Gift Card with the Samsung Galaxy S 6 edge From: Samsung carinpresgraveshbi@yahoo.com
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4aapl
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Post by 4aapl on May 27, 2015 19:27:28 GMT -8
To save themselves from having to start from scratch, what about co-branding with a few select car manufacturers? For the "Sport" model: Apple Car by Toyota; and for the "Edition" model: Apple Car by Mercedes, where Apple takes an existing car or two or three and completely re-does their interiors & electronics - sensors, software, UI, etc. Just spitballin'... Sounds more possible, and some already do it. Of course there's been the "marketing twins" for ages, with the Geo Prizm/Toyota Corolla and the Dodge Stealth/Mitsubishi 3000gt to name just 2 of many, though the first one included the joint venture at NUMI, where Tesla is. Tesla's roadster used the body of a Lotus Elise, and the Lotus uses a Toyota engine. But then there's all the "tuner cars", like the upgraded Mustangs. At one time the AMG versions of the various Mercedes, like the one's SJ liked to drive, where from an outside tuner I believe. I could see that. And I'd expect at least some of those to have decent profit margins. But that could then be anything from the limited "Apple brain box" (FYI the "brain box" is a term in the slot machine industry, basically the linux computer that's within current slot machines), plus maybe some sensors, all the way up to a much more complete overhaul. Hmmmm I just don't see Apple doing a complete overhaul, as far as touching every single thing. But if they start with something they generally like, they could add the brain box type thing, basically taking over anything in the center console (radio/entertainment, navigation, heating/cooling, and throw in iPhone integration), making it all hands free for things that can/should be, other than a button or two on the steering wheel to activate Siri. Add in car battery management and related, either with a hybrid/plug-in or full electric. And then self driving or smart driving, and just the liability alone in self driving could be enough for some car companies to want to offload that, along with the complexity of course. There's a lot there that Apple could do before getting down to redesigning the struts or the rear view mirror or the rims. But again, Apple is quick to point out that one of the toughest issues they face is limiting what they work on. I'll trust them to continue that, though I will be a bit worried if they do start redesigning struts, rear view mirrors, and rims...unless it's something completely breakthrough.
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