Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,335
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Post by Dave on Aug 4, 2022 1:47:00 GMT -8
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,335
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Post by Dave on Aug 4, 2022 1:55:36 GMT -8
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,335
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Post by Dave on Aug 4, 2022 2:05:47 GMT -8
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,335
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Post by Dave on Aug 4, 2022 5:30:10 GMT -8
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chinacat
Moderator
AAPL Long since 2006
Posts: 4,438
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Post by chinacat on Aug 4, 2022 6:49:57 GMT -8
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Post by duckpins on Aug 4, 2022 10:29:24 GMT -8
"The plug-and-play platform has become so ubiquitous that it’s now equipped on 98 percent of new cars sold in the US. More compellingly, 79 percent of American car buyers consider it a must-have when shopping for their next ride, according to Apple’s Emily Schubert. That critical metric has endowed Apple with loads of leverage when it comes to negotiating with automakers, and the next generation of CarPlay announced in June is so potentially groundbreaking it’s threatened to upend the relationship between car companies and the Cupertino-based consumer electronics juggernaut." I never heard of this and no one I have ever talked to has mentioned it. But 79% of people consider this a must have?
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JDSoCal
Member
Aspiring oligarch
Posts: 4,241
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Post by JDSoCal on Aug 4, 2022 10:49:17 GMT -8
The car play installed base thing is interesting. But how to monetize it?
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Post by dc930 on Aug 4, 2022 12:52:06 GMT -8
Interesting to note that it only took 2 weeks to go from ATH to $166. Not suggesting it will be as quick to get back there, but we’re in the ball park. OTOH, the stock is only ~10% from that ATH. It's up nearly 29% off the lowest point. I bought a little along the way, but not as much as I should have in retrospect. I had been keeping about 10% cash for the past 2 years (anticipating home renovations that never came to fruition). So I bought back in around 145 and 135 on the way down. Thought about dipping into margin but there's still a lot of uncertainty in the markets and economy in general, so I decided to be prudent and be "only" invested 100% haha.
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4aapl
Moderator
Posts: 3,867
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Post by 4aapl on Aug 4, 2022 13:57:31 GMT -8
OTOH, the stock is only ~10% from that ATH. It's up nearly 29% off the lowest point. I bought a little along the way, but not as much as I should have in retrospect. I had been keeping about 10% cash for the past 2 years (anticipating home renovations that never came to fruition). So I bought back in around 145 and 135 on the way down. Thought about dipping into margin but there's still a lot of uncertainty in the markets and economy in general, so I decided to be prudent and be "only" invested 100% haha. I've decided to aim for a similar thing, but using margin. So going 100% most of the time, but picking up to 10% on margin when the chips are down. And that's whether it's a bigger downturn, or just a flash crash/Greece/etc type thing, down 10% on nothing. The problem is deciding when to sell that extra bit, so that you are ready for the next time around. I'm not doing as well at that, and need to decide on a rule, like when the stock or market gets back to the recent high, or 6 months after that. The other choice is what to buy. I have more AAPL than many investors. That's paid off nicely, but in the 5-10 year view, I want to slowly move down to fewer shares. Some will be via donation planning sent to a DAF. But I'll need to sell shares too, and then make purchases of something else, these days just looking at S&P/NASDAQ, though potentially dividend aristocrats. Boring stuff, but everything is boring compared to AAPL, especially when looking at various time segments and options over the past 25 years. Anyways, instead of buying just AAPL when it is down, sometimes the long term goals push towards buying these indexes. OTOH, AAPL had a clearer picture for me this time, so I picked up some at 156 back in Feb, and a tiny amount in the 140's.
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Post by dc930 on Aug 4, 2022 13:59:27 GMT -8
The car play installed base thing is interesting. But how to monetize it? For now... keeping people buying new iPhones every 2-4 years seems like pretty decent monetization.
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4aapl
Moderator
Posts: 3,867
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Post by 4aapl on Aug 4, 2022 14:36:04 GMT -8
The car play installed base thing is interesting. But how to monetize it? For now... keeping people buying new iPhones every 2-4 years seems like pretty decent monetization. FWIW, our new minivan does the thing about automatically showing you all the close gas stations, and asking to lead you to one, if hitting the fake "zero miles until empty" mark. (2 things I dislike on newer cars are this fake "zero miles until empty", when there is some known and fairly large amount left. I believe on it the "Zero" mark is with 2.9 gallons left, which at 35 MPG can still be 90 miles, so it's not insignificant. The other thing is the automated heating/cooling, whereas I just like the old system of having a heat/cool dial, and a fan dial. Simple, and it worked. But such is life) Back to gas stations, it doesn't sync with the pump, and then pay, but would that help much if I still have to get out to pump. Maybe in Oregon. OTOH, a good step IMO would be an automated power adapter, likely with floor pads, to charge an EV at home or at a recharge place. And if that gets working, the next step could be for slot-car type energy transfer while driving. Imagine an express lane with a fast-trac payment system on I-5, where you locked in and charged for 20 miles, while driving. Like electric buses with overhead cables, but without the overhead part. More like electric trains, such as BART. With some things like that around, quickly you are less dependent on a big battery, even on long trips. And the payment can be via CarPlay, even using ApplePay.
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mark
fire starter
Posts: 1,631
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Post by mark on Aug 4, 2022 15:08:46 GMT -8
The car play installed base thing is interesting. But how to monetize it? For now... keeping people buying new iPhones every 2-4 years seems like pretty decent monetization. Yes. However, I wonder if the "take rate" of iPhone owners going to new iPhones would be the same with or without CarPlay? I suppose someone (Apple!) has stats on non-car owners versus car owners, and non-CarPlay car owners* versus CarPlay car owners. * I have 3 cars and only two of them support CarPlay ... and I drive the one that doesn't support CarPlay. But I will NOT give up my iPhone. Even though I use both Android and Apple, my iPhone is, and probably always will be, my primary device.
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4aapl
Moderator
Posts: 3,867
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Post by 4aapl on Aug 4, 2022 17:25:25 GMT -8
Yes. However, I wonder if the "take rate" of iPhone owners going to new iPhones would be the same with or without CarPlay? I suppose someone (Apple!) has stats on non-car owners versus car owners, and non-CarPlay car owners* versus CarPlay car owners. * I have 3 cars and only two of them support CarPlay ... and I drive the one that doesn't support CarPlay. But I will NOT give up my iPhone. Even though I use both Android and Apple, my iPhone is, and probably always will be, my primary device. FWIW, CarPlay availability was a main reason why I choose the trim level I did on our used truck, and a main reason why I choose the trim level on our new minivan. But, both require it to be plugged in, as opposed to wireless, and so we just haven't used it at all. My son plugged his in yesterday, and the Navigation view didn't show the time, whereas that is where it is shown in the minivan (it shows in the CarPlay audio view). On the Truck, it takes out the temperature view. There is work to be done, and given our lack of use due to lack of wireless functionality I currently wouldn't go out of my way to get CarPlay. Hopefully that changes, and more allow wireless. Wires, at least in a car, just shouldn't be needed. It's temporary, unlike all of my wired keyboard and mice at home, where they stay attached.
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JDSoCal
Member
Aspiring oligarch
Posts: 4,241
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Post by JDSoCal on Aug 4, 2022 17:33:13 GMT -8
The car play installed base thing is interesting. But how to monetize it? For now... keeping people buying new iPhones every 2-4 years seems like pretty decent monetization. The market doesn't reward past performance or the status quo. It wants growth. iPhone isn't growing enough to get us to $200, let alone 4 digits again. The market is a cruel mistress.
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,335
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Post by Dave on Aug 5, 2022 1:34:06 GMT -8
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4aapl
Moderator
Posts: 3,867
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Post by 4aapl on Aug 5, 2022 7:26:31 GMT -8
What's crazy is a subscription for a HW feature the car already has. Another article said BMW was doing this, for heated seats! This article mentioned BMW also tried it for CarPlay. I personally don't like all the hype around SeriusXM, nor places wanting a subscription for Nav updates. Both just push me to want to use my iPhone instead.
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Post by hledgard on Aug 5, 2022 9:18:54 GMT -8
I feel the same way. Weird.
I'll just stick to my iPhone as well.
And as for ads, I just think they are counter to Apple's culture. The ad services for music just don't make it for me either.
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