aapl
fire starter
Posts: 179
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Post by aapl on Jul 25, 2023 1:52:50 GMT -8
Good morning. AAPL is trading at +0.84 +0.43% in premarket trading at this time.
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Post by CdnPhoto on Jul 25, 2023 3:49:20 GMT -8
Thanks for the Open AAPL
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Post by CdnPhoto on Jul 25, 2023 3:59:17 GMT -8
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Post by hledgard on Jul 25, 2023 4:20:06 GMT -8
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4aapl
Moderator
Posts: 3,632
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Post by 4aapl on Jul 25, 2023 8:11:32 GMT -8
Aspirational buying is interesting. In just clearing out my Dock I came across Toast Titanium, which I bought maybe 5 years ago in one of those "12 for a great price" deals for maybe $30-$50. I wanted Toast to be able to burn DVDs or Blu-ray or something. I never did.
Occasionally we have tools we buy aspirationally, thinking of all the cool things we could do with them. At least my wife has used her fancy Kregg Jig for pocket holes a few times. I think I have only used my Router and set of bits once, and just to put a sample edge on something.
But Apple gets into the fray too, such as the up-sale to a faster or fancier model. "Look at all the cool things you could do with the Pro model!"
It seems like this is more of an issue with something that is rare or tough to get, or in Apple's case something that you don't upgrade on any given day. In a way it is the moat. For food it might be something from a specialty store like a specific rice that then sits in your pantry in wait. Or it could be something that is limited, like when Raleys gets in a batch of 6 Jackfruit. And in a way a lot of seasonal items are like this at Costco, where you don't know if they will have it the next time you go.
Sales are like that in general, but when sales start happening all the time they lose part of the pull. That's what Ron thought with JCPenny, and IMO he was right. But just because Kohls seems to have a huge sale 90% of the time doesn't mean that it doesn't work.
Apple generally skips the sales, probably in an attempt to not put off a sale. With no discounts in the likely future, why not buy today?
Instead, it can help push the upsell with aspirational thinking. Some of that is just getting into a Mac or other Apple device in the first place. "Look at all the cool things you could do". And part is moving people up a level or three, "Going Pro".
It happens in most markets. Price out a big truck, throw in some luxuries to quickly bring it from $45k to $65k, add in a little more technology for another $8k while thinking they will fix all of your issues (parking, backing up, blind spots, whatever), and then another 7-10k for the most powerful engine....because what if you want to pull a house sized trailer. And suddenly that $45k truck went to just over $80k.
Who said iPhones are expensive? Even the topped out level is cheap in comparison. It can be both aspirational, and an affordable luxury.
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SomeJuan
Member
Taking a nap…
Posts: 321
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Post by SomeJuan on Jul 25, 2023 11:37:02 GMT -8
aapl, thanks for opening today, and many thanks to Dave for his relentless help over the years…
LoveMyIpad would be pleased!
Cheers to the longs.
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Post by archibaldtuttle on Jul 25, 2023 12:39:41 GMT -8
GOOG up 7% after hours - yowza
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4aapl
Moderator
Posts: 3,632
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Post by 4aapl on Jul 25, 2023 13:15:45 GMT -8
GOOG up 7% after hours - yowza And now up 8%. The market seems to like these (generally big tech) companies that are growing and guiding up in these times where in general there is still at least a little pessimism in the coming months. OTOH, there's news of housing prices going up, and oil has been going up. Is the Fed going to feel it has to really change things to crush these back? I could see oil and tech being forward looking, but housing? If supply is the issue, there are ways to incentivize getting more homes on the market, such as temporarily lowering the tax rate on sales even if it hasn't been your primary house in at least 2 of the last 5 years, or allowing a re-basis on early transfers via the gift limit (as would happen at death and with the current high limits, but done earlier). It's an interesting market. Definitely one of these times where my short to middle term guesses would have mostly been wrong, and so it's good that I'm instead mostly thinking long term. Thanks Apple/AAPL! And thanks aapl for starting the daily thread today. He's planning on opening it Tuesday/Thursday, and CdnPhoto plans to open it one day a week. Do we have another person or two that can volunteer to open it also? Like most volunteering gigs, it can take as little or as much time as you want to put into it. It's really just up to you. Thanks!
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Post by zebrum on Jul 25, 2023 13:53:00 GMT -8
SNAP -17% they always have a rough time on Wall St
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aapl
fire starter
Posts: 179
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Post by aapl on Jul 25, 2023 14:15:36 GMT -8
Golfed today with a Financial Advisor with Merrill Lynch and picked his brain about tomorrow's rate hike...He mentioned a couple times that raising interest rates will push up costs for housing which is a primary factor used in calculating the inflation rate. Meaning, Fed rate hikes push up inflation and described it as self-defeating and likened it to shooting yourself (or the economy) in the foot.
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Dave
Member
"It's tough to make predictions, especially about the future." Yogi Berra
Posts: 4,103
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Post by Dave on Jul 25, 2023 15:31:17 GMT -8
Golfed today with a Financial Advisor with Merrill Lynch and picked his brain about tomorrow's rate hike...He mentioned a couple times that raising interest rates will push up costs for housing which is a primary factor used in calculating the inflation rate. Meaning, Fed rate hikes push up inflation and described it as self-defeating and likened it to shooting yourself (or the economy) in the foot. I agree. This is the drum that I have been beating for a long time now. The inflation that we have been experiencing is being causing by the supply side and the higher cost of capital ( raising interest rates) is making it even more difficult to fill that supply gap. The foot that’s being shot is not Chairman Powell’s, but the American consumer. Just sayin’.
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Post by Luckychoices on Jul 25, 2023 18:56:57 GMT -8
GOOG up 7% after hours - yowza GOOG finished its after-hours surge at $129.86(+5.76%)...which means it's reached 86.2% of its ATH of $150.71 which it set on 11/18/21...a little more than 4 months shy of 2 years ago. Meanwhile, AAPL finished after-hours at $193.53... 106.3% of its *previous* ATH of $182.01 which it set on 01/03/22 and 99.2% of its *current* ATH set on 07/19/23, 4 market days ago.
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